Football clubs selling their stadium's naming rights to companies for hefty sponsorship money is a common practice in modern football.
While the fans may not always get on board with the idea of renaming their favourite grounds, with the amount of sponsorship money that is involved in the modern game, the clubs in most cases do not have any other option other than handing over the naming rights of the stadium to their sponsors.
Several top clubs like Arsenal, Juventus, Atletico Madrid, Borussia Dortmund and Manchester City's stadiums have been renamed in recent times due to sponsorship deals.
And the newest club in this category are La Liga giants FC Barcelona. The Catalan club have roped in the audio-streaming platform Spotify as their main sponsors.
In return, Spotify will get to feature on Barcelona's shirt, their training kits and will also receive the naming rights of the historic Camp Nou Stadium. The stadium will be renamed as Spotify Camp Nou.
Let us take a look at 10 major European clubs whose stadium name changed due to sponsorship reasons.
