Sony Pictures Networks India (SPN) has partnered with Facebook to telecast the Spanish top division football league, LaLiga, on television in India this season.
It was announced that with this deal, over 100 selected matches will be telecast on SPN’s sports channels, including the key clashes, El Clasico and Madrid Derby. The matches that will be telecasted will also be available for streaming in the comapny's OTT platform Sony Liv as well.
“We have been committed to LaLiga for the past four years and we are excited to continue our partnership with one of the best football leagues in the world. This confirms our commitment to be the premier football destination for all viewers. TV is one of the strongest mediums in India and through this association, Indian audiences will continue to enjoy the LaLiga experience," said Rajesh Kaul, Chief Revenue Officer Distribution and Head - Sports, Sony Pictures Networks India.
With broadcast still playing a key role in terms of viewership in India, the SPN and Facebook partnership hopes to ensure extensive reach of LaLiga to fans across the country.