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Walia’s support to bring Ethiopian national team to the next level

5:18 PM GMT+4 31/01/2022
Walia Beer Ethiopia Team GFX
Walia Beer have been proud sponsors of the Ethiopian National Football team since 2015, bringing the joy of football to fans and Walia consumers.

It is recalled that the Walia brand in its continuous effort to excite its consumers, has presented the new Walia beer with a new taste and look in November 2020 to meet and grow the current demand, and increase its consumer base in the Ethiopian market.

Walia is a beer of the new generation, a generation that is proud, young, dynamic, resilient, and forward-thinking. Walia is an easy to drink and refreshing lager beer and named after the national endemic animal the WALIA.


The long-standing partnership between the Walia beer and the Ethiopian National Football team called “the Walians” was established in 2015 aiming at bringing the National Football team and football in Ethiopia to a higher level, and at the same time bringing the joy of football engagement to fans and Walia consumers.

Walia believes in supporting Ethiopian Football and has presented some of the most memorable football experiences to its consumers.


Ethiopia has a long football tradition with fascinating soccer fans and the country is among the pioneers of international competitions in Africa. Although, success has been elusive, Ethiopian national team players are well known for their energy and determination, which is why we feel this sponsorship of Walia, is a good fit with the brand.

The Walia Ibex is considered as a symbol of national pride so being a part of what brings national pride to Ethiopians creates a lot of excitement for both the national teams, fans and our brand.


Together to new heights with the Walians.