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Cruyff confirmed as Barcelona’s new sporting director as he continues work of father Johan at Camp Nou

4:28 PM IST 16/09/22
Andreas Christensen Joan Laporta Jordi Cruyff Barcelona
Barcelona have announced Jordi Cruyff as their new sporting director, with the son of club legend Johan officially signing a contract at Camp Nou.
  • Returned as an advisor in 2021
  • Has filled directorial role since July
  • Contract now officially signed

WHAT HAPPENED? The 48-year-old, who stepped out of the famed La Masia youth system to make his senior bow for the Blaugrana as a player, has been back in Catalunya since taking on an advisor role in 2021. He has become steadily more involved in first-team affairs since then and is now filling a directorial post.

WHAT THEY SAID: The Liga giants have said in a statement on the club’s official website: “Barcelona have announced Jordi Cruyff as their new sporting director, with the son of club legend Johan officially signing a contract at Camp Nou.

“Jordi Cruyff has signed his contract as FC Barcelona's new sporting director of football. He has already been serving in the role since July 1. An FC Barcelona player from 1993 to 1996, he returned to the club last season as director of the international area of the football section and played a key role in the two most recent transfer windows as a member of the Sporting Commission.”

THE BIGGER PICTURE: Cruyff - whose father spent five years with Barca as a player and eight more as manager - has been involved in a number of transfer deals completed at Camp Nou in recent times, with a leading role played in the acquisition of Pierre-Emerick Aubameyang during the winter window of 2022. Since stepping up into a sporting director job, he has been involved in the signings of players such as Robert Lewandowski, Raphinha, Jules Kounde and Andreas Christensen.

STORY IN THREE PHOTOS:

WHAT NEXT FOR BARCELONA? Cruyff has become more prominent at boardroom level during a period in which Barca have worked hard to generate much-needed funds, with deals done away from the pitch allowing them to add a number of proven performers to a squad that continues to operate under the guidance of another club icon, Xavi.