Nicolas Jackson: Why Chelsea believe €35m signing can help end their goalscoring problems

Nicolas Jackson Chelsea 2023-24Getty Images

Chelsea did not get a lot right during the 2022-23 season. However, out of all of their problems, few issues irked supporters more than their dire finishing. Kai Havertz bore the brunt of the criticism for his side's measly goal return, but he was not the only guilty party.

In the end, Chelsea would underperform their xG by 13.89. Only Everton and Manchester United were statistically less clinical. With this in mind, it's little wonder that the Blues have made finding a new centre-forward their priority this summer - even if they have already splurged close to £600 million ($769.2m) over the past two transfer windows.

The latest recruit on the Stamford Bridge conveyor belt is Nicolas Jackson, whose arrival at Stamford Bridge in a £32m ($37m) was confirmed on Friday. Jackson is far from a household name, coming close to joining lowly Bournemouth in January. However, he has shown plenty of promise at Villarreal, and snuggly fits the profile of the type of player Chelsea have signed since Todd Boehly's takeover.

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GOAL takes a look at his story so far, as well as figuring out why Chelsea have been so keen to snap him up this early in the transfer window.