Probably one of the biggest differences between soccer in the early years of this century and now is the influence of social media.
While soccer stars have always had a reputation for living glorious lifestyles, the rise of various social media platforms like Facebook, Twitter, Instagram and TikTok in the last decade has given fans direct access to their favourite players and their lives.
What this has meant is that the following and fandom of players has also increased manifold as these platforms help players engage with their fans in a personal fashion.
And it's fair to say we've seen many colourful social media posts from soccer players over the years!
From the below captivating post by Cristiano Ronaldo to Gerard Pique's now infamous 'Se Queda' post over Neymar's exit from Barcelona, there have been some legendary moments by soccer stars on social media.
👍🏼👌🏼 pic.twitter.com/OHd7Hk1Hdu
— Cristiano Ronaldo (@Cristiano) November 4, 2016
In fact, the fandom on social media is such that many star footballers are more popular than the leaders of their country!
Let's take a look at some of the most popular soccer players in the world as of January 2023, across various social media platforms.
'Lions' don't heal like humans, but do they enjoy social media fame like humans? Judging by the ageless Zlatan Ibrahimovic's popularity, it definitely looks like it!
Platform | Fans |
39 million | |
57.3 million | |
8.9 million | |
TikTok | 5.1 |
The Colombian might not be playing in the elite leagues anymore, having joined Qatari outfit Al Rayyan in 2021, but the former Real Madrid attacking midfielder is still one of the most popular soccer players on social media.
Platform | Fans |
36 million | |
50.3 million | |
19 million | |
TikTok | 5.4 million |
Former Real Madrid left-back Marcelo Vieira is a highly decorated soccer player but he is also an entertainer by nature.
His fun antics on social media and even on the pitch make him a popular figure among fans and that is evident in his social media following.
Platform | Fans |
28 million | |
60.5 million | |
12.7 million | |
TikTok | 12.9 million |
Karim Benzema is the hottest striker in the game right now and the Real Madrid star is also one of the hottest soccer players on social media.
Platform | Fans |
43 million | |
63.6 million | |
18.9 million | |
TikTok | N/A |
The former Real Madrid skipper, now at PSG, has been one of the best defenders in his era.
A born leader, Ramos is still one of the most popular social media figures in soccer.
Platform | Fans |
38 million | |
54.9 million | |
19.8 million | |
TikTok | 12.8 million |
Becks was a cult figure even when social media was almost non-existent.
The former Manchester United, Real Madrid, LA Galaxy and AC Milan star was a truly global icon of the game who commanded huge popularity.
His fashion choices were replicated all over the world at one point and the former England captain was probably one of the most marketable faces in soccer.
No wonder he continues to be one of the most popular soccer players on social media even now.
Platform | Fans |
56 million | |
76.7 million | |
N/A | |
TikTok | 1.9 |
One of the most celebrated soccer players of his time, Ronaldinho was an icon.
The Brazilian World Cup winner played for the likes of PSG, Barcelona, and AC Milan, winning the Ballon d'Or in 2005.
Though his exploits came before the advent of social media, Ronaldinho's impact was such that he is still one of the most popular social media figures of the game.
Platform | Fans |
55 million | |
70.7 million | |
21.4 million | |
TikTok | 12.5 |
Neymar is an entertainer, be it on the field or off the field.
One of the most talented soccer stars of this era, Neymar makes his mark on social media too, giving fans a glimpse of the larger-than-life image of him.
Interestingly, the Brazilian had about 8 million followers on TikTok before he left the platform in 2020.
Platform | Fans |
90 million | |
200 million | |
60.9 million | |
TikTok | 28.2 |
Lionel Messi, one of the best soccer stars of all time, is not too bad on the social media game too.
Despite not having an official Twitter or TikTok account, Messi has more than 450 million followers. Not bad, right?
Platform | Fans |
112 million | |
414 million | |
N/A | |
TikTok | N/A |
Ronaldo is the absolute GOAT of soccer social media.
He's not just clear of the competition overall, but there's nobody even close to him on a single platform.
Hats off to the Manchester United star's game off the pitch.
Platform | Fans |
158 million | |
527 million | |
106.6 million | |
TikTok | N/A |
Player | Followers |
Cristiano Ronaldo | 791.6 million |
Lionel Messi | 526 million |
Neymar | 379.1 million |
Ronaldinho | 159.6 million |
David Beckham | 134.6 million |
Sergio Ramos | 125.5 million |
Karim Benzema | 125.5 million |
Marcelo | 114.1 million |
James Rodriguez | 110.7 million |
Zlatan Ibrahimovic | 110.3 million |
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