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Best early Black Friday deals 2021: Nike, Adidas, Umbro and more

22:33 GMT+4 18/11/2021
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Black Friday 2021 officially kicks off November 26th, but there's already plenty of great deals to be found.
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Black Friday is almost here, with November 26 seemingly approaching faster than usual. You don't have to wait that long though, as the bargains have started early on many websites with retailers going all out for 2021.

If you’re organised, you could be opening your new purchases at home while everyone else is frantically scrolling through the listings to see what’s still available.

Whether you’ve got your eye on some new gym gear ahead of the January rush, or just want some new athleisure kit to relax on the sofa, there's sure to be something for everyone. The temperature is dropping too, and there are plenty of coats, bucket hats and more to keep you warm.

We’ve rounded up some of the best early-bird Black Friday bargains for you below.

Nike Black Friday deals

Nike has started early with their Black Friday deals, with everything from classic trainers to top of the range football boots. There’s plenty to scroll through, but these items are a great place to start.

Nike Court Vision Low

The classic 80s styling of this low-rise trainer will never go out of fashion, blended with modern technology to ensure a comfortable fit. The stitched overlays and the iconic Nike tick means this will go with absolutely everything.

Get them from Nike for £41.97, was £59.95 (save £17.98)


Nike Mercurial Superfly 8 Elite CR7 FG


A football boot that will get you noticed – who says you can’t have form and function in one? With a bold repeated bolt pattern, this isn’t one for the wallflowers.

Get them from Nike for £207.97, was £259.95 (save £51.99)


Nike Quest 4 Premium


These women’s road running shoes feature higher foam heights and cushioned comfort, so for the everyday runner you’ll be wanting to add these to your wardrobe. In a grey and shell pink, they’re fairly understated.

Get them from Nike for £52.47, was £69.95 (save £17.48)


Nike Sportswear RPM duffel bag


Big enough to fit all of your kit in whether going for 5-a-side or a weights session at the gym, this duffel bag will be an essential for your activities. Additional zipper compartments provide security and space.

Get it from Nike for £76.97, was £109.95 (save £32.98)


Nike Yoga Dri-FIT hoodie


It doesn’t matter if you’ve never done yoga in your life – don’t let the name fool you, this hooded jacket is perfect for all sorts of sports and for keeping you warm and dry. Made from at least 75% sustainable materials, it wicks away sweat quickly.

Get it from Nike for £59.97, was £74.95 (save £14.98)


England 2020 Stadium Home shirt

Get yourself in the good books this Christmas with a 2020 England Stadium Home shirt for a bargain, whether you’re on the pitch or in the stands this is a must-have for every football fan.

Get it from Nike for £55.97, was £69.95 (save £13.98)


Reebok Black Friday deals

Reebok has plenty to offer in their early Black Friday sale, including a massive saving on some of their most popular shoes. They have unconventional collaborations with the likes of Jelly Belly and Ghostbusters, but there’s something for everyone whatever your interests.

Lux High-Rise Perform Leggings

An absolute steal at 50% off in Reebok’s Black Friday pre-sale, there’s a full range of sizes available too at the time of writing. These leggings are perfect running tights, with a supportive compression fit to get you though a high-intensity workout. A high-rise waist adds security too.

Get it from Reebok for £25, was £50 (saving £25)


Nano X1 Grit Shoes

These are versatile shoes suitable for everything from the most demanding work out to your daily run. They’re lightweight and feature Floatride Energy Foam to add a spring to your step, with a heel clip for stability.

Get it from Reebok for £77, was £110 (saving £33)


Reebok Identity Joggers


You can’t go wrong with a staple black pair of joggers, and these are a bargain. They’re made with at least 50% Better Cotton and fleece - and while they look simple, they’ll be perfect for working out or relaxing at home.

Get it from Reebok for £21, was £35 (saving £14)


Jelly Belly Classic Leather Legacy Shoes

These are the brightest trainers around, in vibrant colours that will make you stand out this winter. Reebok teamed up with Jelly Belly (the makers of the jelly beans) for this sweet collaboration, matching their Classic Leather Legacy shoes with bold shades.

Get it from Reebok for £60, was £75 (saving £15)


Core Short Down Jacket

Puffa jackets are back in a big way for 2021 and this is sure to keep you warm in the stands watching football as much as coming home from the gym. The hood is removable too, making it versatile as well as practical.

Get it from Reebok for £87.96 was £109.95 (saving £21.99)


Ex-O-Fit Clean Logo INT

Sometimes less is more and the clean lines of these trainers make them a versatile choice and a basic stable for your wardrobe. A timeless silhouette will never go out of style, with a great saving too.

Get it from Reebok for £42.25, was £65 (saving £22.75)


Adidas Black Friday deals

You have to sign up for a free membership to access the adidas early Black Friday deals, but it’s worth it as there are some big bargains to be found. Choose from massively popular trainers to the iconic 3-stripe tracksuits, or keep it casual with a hoodie.

Ultraboost 5.0 DNA Shoes

Adidas has some of the biggest deals this year with up to 50% off some of the most in-demand items. Available in an array of colours, these running trainers combine style with stretchy support thanks to their materials made partly from recycled plastics.

Get them from Adidas for £120, was £160 (Saving £40)


Adidas Sportswear Tapered Tracksuit

The iconic three-stripe tracksuit is a must - and it’s a classic for a reason. It will work for a warm-up or work out, or a casual day out with friends in style. It’s all about comfort as well as looking good.

Get it from Adidas for £60, was £36 (saving £24)


Graphics Camo Sweat Joggers

If you want something different than plain neutrals, how about this camo print? Adding interest without being too in-your-face, these will work for a kickabout or a casual night in, with a subtle 3-stripes down the side.

Get them from Adidas for £36, was £60 (saving £24)


Badge Of Sport French terry hoodie

At nearly 50% off, you can’t go wrong with a simple classic, and this hoodie features the iconic Badge Of Sport adidas design emblazoned on the front. It’ll go with everything and will keep you warm this winter.

Get it from Adidas for £27.50, was £50 (saving £22.50)


Adicolour Classics Beckenbauer Primeblue Track Top

It doesn’t get bolder than this - stand out from the crowd in bright shades with this track top. A modern update of the staple style loved by Franz Beckenbauer, it’s inspired by the past with the benefits of modern materials and technology for something that lasts.

Get it from Adidas for £36, was £60 (saving £24)


Nemeziz.2 Firm Ground Boots

A massive saving here for these stylish football boots. Inspired by sports taping, they feature Tension Tape at the collar to secure your ankle. These boots provide high traction on firm ground and you can’t go wrong at this price.

Get it from Adidas for £60.50, Was £110 (saving £49.50)


Umbro Black Friday deals

Umbro have got plenty of bargains for the football fan in your life (or just for yourself if you’re feeling generous), from a West Ham jacket or some new football boots, they’ve got you covered with some massive discounts.

West Ham Utd 20/21 presentation jacket

Got a West Ham fan in the family? Wrap this stylish presentation jacket up under the tree this Christmas morning and they’ll never guess you got it for 50% off. In the signature claret and blue, you can’t go wrong with this as a gift.

Get it from Umbro for £30, was £60 (saving £30)


UX Accuro 3 Pro FG football boots


If your new year resolution is going to be “play more football” you should definitely treat yourself to a pair of these. Staying away from style over substance, these boots are a classic shape and they’re the first boot using D30 technology in the front and middle of the boot.

Get them from Umbro for £95, was £150 (saving £55)


Static Knitted Jumper

Wanting something a bit more stylish than a Christmas jumper? Get yourself one of these, featuring bold and bright colours against a black background in this crew neck style.

Get it from Umbro for £40, was £90 (saving £50)


Mesh Animal Print Crop Tee

Animal print is all the rage this year, and there’s no chance of losing this top in the gym changing room thanks to the bold colour scheme. Step away from all black workout outfits, and this lightweight top is easy to layer meaning it will work all year round.

Get it from Umbro £21, was £30 (saving £21)


Large hard based holdall

You’ll have to be quick if you want to get your hands on this holdall, as the black version has already sold out. With a massive 60% off it’s no surprise, and this bag is perfect for carrying everything you need to play football or for a decent workout.

Get it from Umbro for £20, was £50 (saving £30)


Game Camo Jersey

If you’re looking for something new to wear for 5-a-side then you’ll love this stylish camo jersey. Fashion as well as function, it’s got everything you need for the pitch.

Get it from Umbro for £12.50, was £25.00 (saving £12.50)


Under Armour Black Friday deals

Perfect for the fitness fanatic in your life, get yourself a bargain for practical yet comfortable athletics gear. Under Armour's early Black Friday sale offers everything from simple basics to bolder styles if you want to stand out.

Men’s Armour Fleece Pants

The temperature has dropped considerably recently, but you’ll have no excuse to stay on the sofa if you get your hands on these fleece jogging pants. Their new tech means they’re light yet warm, everything you need for a winter workout.

Get it from Under Armour for £29.40, was £42.00 (saving £12.60)


Men’s UA Challenger Training Top

Stand out from the crowd with this bold checkered training top. Blending fast-drying fabric that’s ultra-soft with the technology that wicks sweat away, it’s practical but still stylish and won’t break the bank either.

Get it from Under Armour for £17.60, was £22.00 (saving £4.40)


Men’s UA Seamless Run Long Sleeve

A must-have in the wardrobe for any runner, this long-sleeve top features mesh to shape itself to your body. Fewer seams means no awkward or uncomfortable chafing over long distances either, just comfort.

Get it from Under Armour for £27.00, was £45.00, (saving £18.00)


Men’s UA Charged Assert 9 Running Shoes

We all have our favourite trainers but there comes a time when you just have to replace them. These running shoes could be a bargain new addition for your collection, complete with Charged Cushioning to protect against impact. It features a lightweight mesh so you won’t be held back.

Get it from Under Armour for £42, was £60 (saving £18)


Men’s UA Rival Terry Crew

Make a statement with this bold printed crewneck sweater, in black with a bright red branding. It’ll keep you warm in colder weather, without sacrificing style for practicality. It’s received 5* reviews, too. 

Get it from Under Armour for £24.97 was £42.00 (saving £17.03)


When does Black Friday start?

The official date for your diary is Friday November 26th, however many brands have got into the discount action already. Plenty of people are getting their shopping done early with concerns over shortages, and retailers are getting in on the act by dropping prices more than a week in advance. After Black Friday comes Cyber Monday, on November 29th.

What is Black Friday?

Traditionally, Black Friday deals were found in-store in the US, and Cyber Monday was when online deals were offered. Nowadays there isn’t much difference between the two, except new deals sometimes crop up for Cyber Monday and the week afterwards. With Black Friday starting earlier every year, it’s turning into a two-week bargain-fest. It can seem too good to be true, but most retailers save their biggest discounts for Black Friday now as opposed to the January sales of old.

Why is it called Black Friday?

According to researchers, the ominous-sounding name originates from Philadelphia in the mid-1960s. It’s linked to Thanksgiving, as American retailers had an unwritten rule that shopping for Christmas doesn’t start until after then. Black Friday always falls on the first Friday after Thanksgiving, and the floodgates opened with shops trying to attract customers with the best deals. The first recorded mentions of the name came from the irritation felt by retail workers, police and cab drivers at how busy the days were. Since then it’s come to mean “in the black” for retailers, a chance to make money.